Project: Print and online/
interactive magazine

With print, paper and mailing costs rising along with a growing circulation, Callaway wanted to create an electronic version of its highly successful print publication – Callaway Magazine. The brief was to create an interactive online experience that closely replicated the print magazine in terms of photo and editorial quality, readability, engagement, design and appeal. The result was that their consumers spent an incredible 11 minutes engaging with the interactive magazine site.